Optimum Solutions has introduced a new data capture technology solution called FACTS (Fast Accurate Capture Technology Solutions) that enables both marketers and researchers for the first time to limitlessly mine the preferences of their audiences. Foreign Language Data Entry, a feature in FACTS called ExoForms, enables marketers to transcribe verbatims in any language supported by Microsoft Windows. All answers are captured in user’s native language and made available to them in several different data formats. John Harrison, executive vice president [...]
What is verbatim transcription?
Simply put, verbatim transcription is the transcription of every word and sound on the recording along with non-verbal communication such as laughter, pauses, etc. For example: Interviewer: Did you ever correspond with him at the time? Interviewee: [Silence] No… er… I don’t recall that. I think.. um… I think I have some letters from him in my file though…which came some months…years later. In the verbatim style of transcription text is NOT edited to remove fillers (ums, ahs, ers, etc.), [...]